A still small voice?
Tellme
of Mountain View California resembles many other start-up companies in
Silicon Valley. A large, open office space, a bevy of engineers and programmers
from around the world, transport courtesy of scooters strategically placed
about the place and a single-minded belief that what they are doing is
where it is at, now. TellMe, as the name might suggest is in the
speech recognition business, a Voice Portal. Their products recognise,
interpret and act upon what you say through what is called interactive
voice recognition (IVR). No keyboard, no buttons, just say the word(s).
When
you phone the regular toll free PSTN number you hear a list of options,
movies, Taxi, restaurants, horoscopes, even Blackjack. Just say the option
that interests you and in a few simple words you have the time of your
film in the place of your choice or you are put through to your preferred
Taxi service, airline and so on.
With
more handheld wireless device than computer connections to the Internet
in the very near future together with the recent emergence of the open
standard VoiceXML extension from the W3 people, voice solutions appear
to be very much the flavour of the month.
It
has not been an easy task to get this far. Voice recognition, together
with its close cousins, text to speech (TTS) and automatic speech recognition
(ATS), is perhaps coming of age. Text to speech has been given a significant
improvement by companies like Learnout and Hauspie with their Realspeak
TTS solution and regarding automatic speech recognition, Speechworks
offers some impressive demonstrations.
Telecoms
operators are far from idle, investing heavily in automatic network voice
applications, Omitel with Philips Speech Processing in Italy, France Telecom,
AT&T and Bell South in conjunction with SpeechWorks. Established operators
also have what other companies would like to possess - an enormous subscriber
base. Their challenge is going to be to provide affordable voice solutions
so that customers do not go elsewhere.
For
perhaps the real competition for telecoms operators will come from Web-based
Voice Application Service Providers, who avoid the need for expensive
local solutions for voice to text and text to voice and can lock in customers
by personalising portal services. Already Yahoo and AOL have made moves
in this direction.
Whoever
gains the upper hand, what is certain is that the painstaking efforts
of linguists and phoneticians, working like the 21st century
equivalents of medieval scribes, analysing
and transposing every town, street, business and administrative centre
into recognisable form, are slowly but surely, making small voices heard
by everyone.
Nigel
Barnett January 2001
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